About Me

I’m a user experience designer & researcher with deep expertise in fostering collaboration between teams, users, and stakeholders to drive innovation, team growth, and business impact.

Currently, I’m designing user-centric solutions for the federal government, ensuring accessibility, efficiency, and compliance at scale. My experience also spans private sector companies, where I’ve led product design and UX research initiatives that balance business goals with user needs.

As a full-spectrum UX designer, I specialize in research, strategy, wireframing, and high-fidelity design. I transform complex challenges into seamless digital experiences. I advocate for human-centered solutions that drive business growth while ensuring inclusivity, accessibility, and impact.

Why UX?

I’ve been an entrepreneur and change catalyst since childhood, always drawn to creating solutions and amplifying voices that often go unheard. Whether it was helping my mother sell her fashion designs, launching the first company-wide Women in Technology employee resource group, or founding an e-commerce platform to support women affected by hair loss, my passion has always been people-first innovation.

UX allows me to blend creativity, strategy, and collaboration to systematically improve people’s lives. I’m driven by the opportunity to create social change through both physical and digital experiences, ensuring that technology serves as a force for good.

Background

I’m based in the Washington, DC area but spent part of my teen years in Bogotá, Colombia. Beyond design, I’m deeply committed to advocacy and social impact. I run a small business supporting young women navigating life before, during, and after cancer and serve as a Patient Advisor at the Inova Schar Cancer Institute, where I’ve led initiatives to enhance patient and caregiver experiences.

In my free time, I love traveling, cooking Moroccan cuisine, dancing, and reading Spanish literature—all of which fuel my creativity and perspective as a designer.

I hold a B.S. in Business Management with a minor in Tourism & Events Management from George Mason University and a Design Thinking for Innovation Certificate from the University of Virginia Darden Business School.

Let’s Connect & Create Change

Thank you for stopping by—let’s work together to design experiences that drive impact, break barriers, and create lasting change.

What do people say about me?

  • "Aside from being expertly skilled in her practice, she is also a natural leader who embodies the consultant mindset. She easily and respectfully negotiates priorities with the client, always keeping the end user top of mind. She is empathetic with users during interviews which is highly important on a project that touches vulnerable populations trying to access federal benefits and information to help them manage tough life events"

    Product Owner, Bixal

  • "Natalie is a great leader and advocate for users and for the design process. She holds her partners accountable for doing the right thing for our clients and our bankers. She's an excellent teammate and partner"

    Executive Vice-President, Key Design Studio

  • "Natalie’s proactive and engaged approach to the new FWR design work has propelled the quality of output for this critical project. She keeps our clients, teammates, and Key at the forefront of everything she does and I appreciate her"

    Executive Retail Leader, KeyBank Originations & Wellness

  • "Thank you for your incredible work supporting a simplified Financial Wellness Review experience and helping our branch teammates deliver outstanding experiences for our clients!"

    Chief Of Staff, KeyBank Corporate Center